So, you can start to understand that your customer base has not gone away-they're changing their behaviors.
There are still people that need these services and products.
But still, there are people searching for dentists, there's still people searching for healthcare providers in all specialties. If you're a dentist, you may be interested in understanding where your patients are, right? Search volume was great through the first couple months of 2020-and then all of a sudden, around that same time period first half of March, we start to see search volume take a big nosedive. But Google Trends is also great for understanding how search behaviors are changing in industry and in your market.Ī couple quick examples here. And it's started to slack off just a little bit. quick example: searches and interest in coronavirus peaked a couple of weeks ago, as people were understanding, and learning, and researching more about the disease and the spread, and the symptoms, and everything else. It's It's basically a search engine that allows you to type in any search term or topic, and Google is going to tell you, in their own search volume and interest levels, how people are interacting with that type of content. One of the tools that I want to share with you guys right now is Google Trends. It just may look a little bit different than it did a few weeks ago. There are still people out there looking for businesses, products, and services. Believe it or not, as crazy as things are, there are still people out there searching.
#USING GOOGLE TRENDS UPDATE#
Hey y'all, wanted to share a quick update on some of the tools we're using as digital marketers to understand how customers are searching now.
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